Plain Digital

Analysis, planning and implementation support for digital transformation in pre-seed and seed stage start-ups

I help pre-seed and seed stage startups analyse their challenges in the digital space, define how to solve them, plan their delivery; and I support them throughout their implementation. My approach draws on 20 years of experience in product management, platforms, operational systems and large-scale digital transformation.

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Axelos Prince2 Foundation Accreditation
Axelos Prince 2 Practitioners Accreditation
Said Business School at University of Oxford AI Accreditation
AgilePM Foundation, APMG International Accreditation
AgilePM Practitioner, certified by APMG International

  • “What resonated with me was the point about connecting design changes to measurable friction points and KPIs. That’s exactly the gap I’ve been thinking about too - how to make sure design and product are truly in sync before anything goes to production.”

  • “Corina worked for me at Homeserve Alliance as the Connected Home Project Manager. The title doesn't do justice to her role, Corina in fact did project management, business process documentation/development, data insight/analytics and all management information reporting. I can thoroughly recommend Corina, she brought structure and management to all of the areas under her control and her constant desire to learn means that she is always looking for business improvements. She is great fun to work with and her capability to pick up almost any challenge made her the 'go-to' member of the team.”

  • “I had the pleasure of working with Corina for more than a year at Oracle. She is an excellent professional, business conscious and always committed to excellent results. I always admired also her great communication skills, creative thinking and ability to work in a multicultural environment.”

Services

  • For founders and teams who have an idea, product or operational problem but need clarity on what to do next.

    I analyse the business, users, existing systems and constraints, then turn that into a practical direction.

    • Product and business analysis

    • Customer and user research

    • Market and competitor analysis

    • Product audits

    • Value proposition and pricing

    • Requirements and PRDs

    • Prioritisation and roadmaps

    • AI opportunity assessment

  • For startups that know something needs to change but need help turning the ambition into an executable plan.

    I turn complex digital transformation goals into practical implementation plans, identifying where AI can improve products, workflows, customer experiences and internal operations.

    • MVP-to-production planning

    • Digital transformation planning

    • Product and platform planning

    • Operating model and process analysis

    • Workflow and process automation

    • Systems and integration requirements

    • Delivery plans and dependencies

    • AI vendor and platform evaluation

    • Risk, governance and definition of done

  • Senior support for founders and teams who need experienced leadership without hiring a full-time product or transformation leader.

    I bring structure and senior leadership to product, transformation and AI initiatives, helping teams prioritise decisions, align stakeholders and move delivery forward.

    • Product and transformation leadership

    • AI product and transformation strategy

    • Complex programme oversight

    • Decision support for founders

    • Stakeholder alignment

    • Product and technical team coordination

    • Prioritisation and investment decisions

    • Build vs buy decisions

    • Mentoring product teams